Home > Uncategorized > Site Optimization: No More Guesses

Site Optimization: No More Guesses

Site Optimization: No More Guesses – ClickZ.

Oldie (January 2009), but goodie.   Obviously… I’m a big advocate for testing and optimization.   I don’t get why companies, in this day and age are still basing decisions and changes on someone’s gut-feel, opinion or guess (especially when you have free options available like Google Website Optimizer).   That someone may guess wrong and lead your performance to decline instead of improve.  So, why are companies gambling with potential success and missing out on improvement opportunities?   And, if you’re not optimizing, what is your excuse?

Advertisements
Categories: Uncategorized Tags: ,
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: