About Me

I’ve been an online marketer since 1999 working for Fortune 500 companies like Yahoo!, AOL, Time Warner and most recently Intel. 

Throughout most of my career, I’ve been very fortunate to have worked for companies (and people!) that are pioneers and leaders in online testing, optimization and web analytics.  I hope to further evangelize the importance of optimization and analytics through my blog.  After all, why invest any money into any activity, if you’re not going to measure your performance and the return… and why settle for less, if there’s an opportunity to improve and drive more impact!?

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